Organizational Identity and Global Collaboration

This video was produced by Amylkalys Torres Figueroa for an assignment in GB570: Value Chain Management at Purdue Global. Amylkalys explores how an organization's identity shapes its ability to collaborate in a global value chain. She examines the critical factors for effective value chain management, including how leadership influences culture and integration through strategic planning. Through the lens of an Amazing and Walmart merger proposal, Amylkalys explains the essential role of individual competencies, such as knowledge and skills, in supporting value chain processes. She discusses why trust is fundamental for the success of both internal and external partnerships. Finally, Amylkalys covers the challenges of working with global partners and highlight the concept of glocalization, adapting global strategies to local contexts as a key to enhancing global value chain effectiveness. Enjoy!

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