Stretch Jeans Were Invented for Comfort, Not Fashion? #inventionstories #designhistory

Stretch jeans began as a comfort upgrade — not a fashion trend. A small amount of spandex transformed rigid denim into everyday wear.

#howitstarted #inventionstories #designhistory #materialscience #didyouknowfact #everydayobjects #retrotech

The Invention of Stretch Denim, DuPont Textile Innovations, 1971
https://www.dupont.com