How to Create Remarketing Lists in Google Ads

Remarketing in Google Ads lets you show ads to people who have already visited your site. To get started, you need to create remarketing lists in Audience Manager.

Set up an audience based on actions like visiting certain pages, adding items to cart, or starting checkout. You can also import customer lists or connect audiences from Google Analytics. Each list builds automatically as more people visit your site or interact with your business.

Once your lists are ready, apply them to campaigns. This way your ads target people already familiar with your brand, giving you higher chances of conversions at a lower cost.

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