AI Meets Storytelling – Park Howell on Building Narratives That Sell

In this episode of Chopping It Up, host Chris Champion sits down with Park Howell — storytelling strategist, creator of the StoryCycle System, and co-founder of StoryCycleGenie.ai. Park reveals how AI can supercharge brand storytelling, helping businesses move from months of work to hours with powerful narrative frameworks.

From the ABT (And-But-Therefore) method to AI-driven branding tools, Park explains why your story is never about you — it’s about what you make happen in your customer’s life. This conversation blends timeless storytelling wisdom with cutting-edge technology to give entrepreneurs a roadmap for clarity, growth, and impact.

✨ What You’ll Learn:

How to use the ABT framework to craft compelling messages
Why most brands fail at storytelling (and how to fix it)
How AI tools like StoryCycle Genie simplify brand strategy
Park Howell’s lessons from 500+ podcast episodes and 40+ years in storytelling
Why your brand story isn’t about your product, but the change you create

If you’re ready to master storytelling in the AI era, Park Howell’s insights will help you transform how you connect with your audience.