Platforms change. Human behavior doesn’t. That’s why direct response never dies.

In this video, I share the first time I saw real direct response marketing in action — and the first time I used it myself.

Why the infamous “Head On, apply directly to the forehead” ad stuck with me.

The radio spot that nailed direct response while branding giants like Coke and Pepsi fell short.

How a simple Google ad for the Xbox “red ring of death” repair made me 15x ROI — and proved old-school marketing principles work just as well online.