Premium Only Content

How the Internet Went From Counterculture to Technofeudalism | Douglas Rushkoff
In Episode 439 of Hidden Forces, Demetri Kofinas speaks with Douglas Rushkoff, a pioneering media theorist, best-selling author, and leading voice on how digital technologies shape societies, economies, and cultures.
Rushkoff and Kofinas spend the first hour of their conversation tracing the arc of Douglas’ career, from his upbringing in a communal 1960s neighborhood in Queens and early work in theater to his role as a cultural and media critic chronicling the rise of the early internet. They explore how the internet’s rave-like collaborative ethos and anarchic counterculture gradually gave way in the 1990s and early 2000s to a highly centralized, commercialized, and impersonal platform for economic and political consolidation and control.
The second hour turns to a conversation about consequences and remedies for our increasingly disembodied and highly intermediated world—with its blurring of public and private spaces, its hyperreality and epistemic dislocation, and its noticeable drift toward techno-feudalism and digital pacification.
We examine ways to rebuild sovereignty over our communities and how to reclaim our attention, reaffirm our relationships, and reassert our power as citizens over our governments and the large-scale commercial and technological forces shaping our lives.
You can subscribe to our premium content and access our premium feed, episode transcripts, and Intelligence Reports at https://hiddenforces.io/subscribe.
If you want to join in on the conversation and become a member of the Hidden Forces Genius community, which includes Q&A calls with guests, access to special research and analysis, in-person events, and dinners, you can also do that on our subscriber page at HiddenForces.io/subscribe.
00:00 Introduction
04:06 Douglas Rushkoff's Career Journey
06:57 Theater and Media Theory
08:14 Early Internet Culture and Media Theory
17:25 The Evolution of Digital Tools
20:41 The Commercialization of the Internet
30:21 The Shift in Silicon Valley
31:14 The Rise of Mobile and Social Media
31:38 The Internet's Business Pivot
32:03 The Netscape IPO and Its Implications
34:56 Industrial Age Capitalism vs. Digital Age Capitalism
36:17 The Evolution of Value Extraction
38:32 The Loss of Physical Connection
43:36 The Fascist Atmosphere
45:10 Media Environments and Political Systems
47:48 The Digital Media Environment
49:07 The Dichotomy of Left and Right Brain
54:06 Topics for the Second Hour
If you enjoyed listening to today’s episode of Hidden Forces, you can help support the show by doing the following:
Subscribe on Apple Podcasts | YouTube | Spotify | Stitcher | SoundCloud | CastBox | RSS Feed
Write us a review on Apple Podcasts at https://apple.co/3fLSIgR
Write us a review on Spotify at https://spoti.fi/3tv4zYr
Subscribe to our mailing list at https://hiddenforces.io/newsletter/
Subscribe and Support the Podcast at https://hiddenforces.io
Follow Hidden Forces on Twitter: / hiddenforcespod
Follow Demetri on Twitter: / kofinas
Producer & Host: Demetri Kofinas
Editor & Engineer: Stylianos Nicolaou
Follow Demetri on Twitter at @Kofinas
-
LIVE
Dr Disrespect
8 hours ago🔴LIVE - DR DISRESPECT - BATTLEFIELD 6 - THE WAR BEGINS | BF6 LAUNCH DAY
1,885 watching -
LIVE
Nerdrotic
3 hours agoTron: Ovaries! | Peacemaker GUNNS Down DCU | Hollywood Death Spiral | Friday Night Tights 375
1,592 watching -
LIVE
LFA TV
18 hours agoLIVE & BREAKING NEWS! | FRIDAY 10/10/25
1,175 watching -
1:09:03
vivafrei
4 hours agoCriminals Are Getting Nervous! Democrats Can't Give Trump Credit! AND MORE!
72.4K28 -
12:56
Dr. Nick Zyrowski
8 days agoFasting Is THE Cure: No Food For 2 Days Is The Perfect Fast! (Here’s Why)
6.3K6 -
LIVE
Badlands Media
17 hours agoMAHA News [10.10]: Cannabis Reform, Kennedy Exposes "Vaccines Saved Lives", An Inconvenient Study
465 watching -
1:51:23
The Quartering
5 hours agoTrump Snub Backfires, Matt Walsh Sounds The Alarm, Candace Owens Theory On Charlie Kirk
104K56 -
LIVE
Owen Shroyer
1 hour agoOwen Report - 10-10-2025 - Qatari Airbase In America Angers Israeli Lobby
1,279 watching -
1:14:53
DeVory Darkins
5 hours ago $14.74 earnedDemocrat Candidate leaves crowd DUMBFOUNDED as Trump scores MAJOR VICTORY
67.7K24 -
1:12:16
Sean Unpaved
5 hours agoTNF Shocker: Giants Stomp Eagles, Cubs Claw a Game 5, Weekend NFL/CFB Best Bets!
29K7