Premium Only Content

How the Internet Went From Counterculture to Technofeudalism | Douglas Rushkoff
In Episode 439 of Hidden Forces, Demetri Kofinas speaks with Douglas Rushkoff, a pioneering media theorist, best-selling author, and leading voice on how digital technologies shape societies, economies, and cultures.
Rushkoff and Kofinas spend the first hour of their conversation tracing the arc of Douglas’ career, from his upbringing in a communal 1960s neighborhood in Queens and early work in theater to his role as a cultural and media critic chronicling the rise of the early internet. They explore how the internet’s rave-like collaborative ethos and anarchic counterculture gradually gave way in the 1990s and early 2000s to a highly centralized, commercialized, and impersonal platform for economic and political consolidation and control.
The second hour turns to a conversation about consequences and remedies for our increasingly disembodied and highly intermediated world—with its blurring of public and private spaces, its hyperreality and epistemic dislocation, and its noticeable drift toward techno-feudalism and digital pacification.
We examine ways to rebuild sovereignty over our communities and how to reclaim our attention, reaffirm our relationships, and reassert our power as citizens over our governments and the large-scale commercial and technological forces shaping our lives.
You can subscribe to our premium content and access our premium feed, episode transcripts, and Intelligence Reports at https://hiddenforces.io/subscribe.
If you want to join in on the conversation and become a member of the Hidden Forces Genius community, which includes Q&A calls with guests, access to special research and analysis, in-person events, and dinners, you can also do that on our subscriber page at HiddenForces.io/subscribe.
00:00 Introduction
04:06 Douglas Rushkoff's Career Journey
06:57 Theater and Media Theory
08:14 Early Internet Culture and Media Theory
17:25 The Evolution of Digital Tools
20:41 The Commercialization of the Internet
30:21 The Shift in Silicon Valley
31:14 The Rise of Mobile and Social Media
31:38 The Internet's Business Pivot
32:03 The Netscape IPO and Its Implications
34:56 Industrial Age Capitalism vs. Digital Age Capitalism
36:17 The Evolution of Value Extraction
38:32 The Loss of Physical Connection
43:36 The Fascist Atmosphere
45:10 Media Environments and Political Systems
47:48 The Digital Media Environment
49:07 The Dichotomy of Left and Right Brain
54:06 Topics for the Second Hour
If you enjoyed listening to today’s episode of Hidden Forces, you can help support the show by doing the following:
Subscribe on Apple Podcasts | YouTube | Spotify | Stitcher | SoundCloud | CastBox | RSS Feed
Write us a review on Apple Podcasts at https://apple.co/3fLSIgR
Write us a review on Spotify at https://spoti.fi/3tv4zYr
Subscribe to our mailing list at https://hiddenforces.io/newsletter/
Subscribe and Support the Podcast at https://hiddenforces.io
Follow Hidden Forces on Twitter: / hiddenforcespod
Follow Demetri on Twitter: / kofinas
Producer & Host: Demetri Kofinas
Editor & Engineer: Stylianos Nicolaou
Follow Demetri on Twitter at @Kofinas
-
1:09:16
Man in America
17 hours agomRNA 2.0: This Frightening Tech Can Target Your BRAIN Using Biological Post Codes
54.3K18 -
1:28:31
The Charlie Kirk Show
6 hours agoTHOUGHTCRIME Ep. 100 — Turning Point Halftime? Potatoes and Katie Porter? Hasan the Dog Shocker?
110K53 -
6:33:19
SpartakusLIVE
8 hours agoNEW Update, NEW Meta || Zombies Mode is BACK - Smokes NURFED
66.4K5 -
13:10
Robbi On The Record
6 hours ago $8.00 earnedThe War on Christians | China’s Surveillance & Nigeria’s Killing Fields
44.6K31 -
1:24:49
Flyover Conservatives
1 day agoYour Home Just Became a Healing Room — The Truth About Red Light & Med Bed - Jonathan Otto | FOC Show
44.2K7 -
2:11:35
Mally_Mouse
4 days ago🎮 Throwback Thursday! Let's Play: Kingdom Hearts 1 pt. 2
33.2K2 -
3:00:37
Barry Cunningham
9 hours agoBREAKING NEWS: LETITIA JAMES INDICTED FOR MORTGAGE FRAUD!!! LIBTARD TEARS ARE FLOWING!
65K39 -
1:17:42
Glenn Greenwald
9 hours agoUS/Venezuela Escalations: Revisiting Key Developments and the Push for Regime Change | SYSTEM UPDATE SPECIAL
119K156 -
3:13:40
ProvenTactics
6 hours agoFPS Shooter Games
19.8K4 -
LIVE
Phyxicx
6 hours agoHarvester - The Funniest, Most Deranged 90s Game Ever | 18+ | 10/9/2025
32 watching