How To Start A Recording Studio Business | Jojo Highlife Studios

Ever wondered what it really takes to run a successful recording studio? 🎶 In this episode, we sit down with Jojo Miller, founder of Highlife Studios, to talk about building a studio business from the ground up—starting with no money, no gear, and no clients. He shares how he grew Highlife into a go-to spot for artists, the key strategies to attract studio clients, how to survive industry setbacks , and what it’s like managing a team behind the scenes. Whether you're an aspiring audio engineer or dreaming of owning your own studio, this is a masterclass in the realities of the music business. 🎤🔥 #RecordingStudio #StudioLife #MusicBusiness #HighlifeStudios #JojoMiller #AudioEngineer #BuildYourStudio

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www.instagram.com/ayojojo_
www.instagram.com/highlife.studio

Chapters:
00:00 - Introducing Jojo Miller of Highlife Studios
00:42 - How He Started a Recording Studio from Nothing
03:34 - Hustling for Equipment and Early Clients
06:18 - The #1 Strategy to Get Studio Clients
07:00 - How Highlife Stands Out from the Crowd
10:15 - From Small Room to Full-Fledged Studio
15:48 - Hiring Staff: The Challenges Nobody Talks About
18:05 - Where Jojo’s Passion for Music Began
20:04 - Why the Name “Highlife” Means Everything
20:52 - The Most Rewarding Part of Studio Life
23:46 - Inside the Studio’s First Live Event Experience
29:05 - How Highlife Survived the COVID-19 Pandemic
32:03 - Thinking of Starting a Studio? Listen to This First
34:36 - What’s Next for Highlife Studio?
39:13 - What Jojo Would Do Differently (And Why)
40:34 - Final Takeaway

Beyond Ordinary Podcast Episode 55

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