You don't need this.

Are "YOU NEED THIS" videos ruining creativity? In this essential video, we challenge the pervasive trend of sensationalist, clickbait titles used to sell gear, accessories, and products online. We explore how advertisers and content creators use messaging to create desire, making people feel incomplete without the latest gadget.

Filmmaker Matt D'Avella argues that this tactic is not only unhelpful but unhealthy, especially in creative fields like photography and filmmaking. He offers constructive ways to rephrase these titles, advocating for honesty and helpfulness over hype.

If you are struggling with Gear Acquisition Syndrome (GAS) or constantly feel pressured to buy the newest equipment, this video is a must-watch. Learn why honing your craft and using what you already have is the real secret to moving from a "shitty filmmaker" to a great one. You likely have everything you need to start right now.