How to Build a Profitable Personal Brand Before It’s Too Late | AJ Kumar

9 views Sep 26, 2025 Full Episodes
AJ Kumar shares powerful insights on how to build a profitable personal brand before it’s too late. From being overlooked vs. overpaid, to leveraging AI for creators, AJ breaks down the balance between free vs. paid content and introduces the concept of Return on Attention Created (ROAC). He also dives into YouTube strategy, positioning your content for maximum visibility, and choosing the right platform to start. Whether you’re a creator, entrepreneur, or business owner, this episode is packed with personal branding tips, content strategy hacks, and growth tactics you can apply right away.
#contentcreator #contentstrategy

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Chapters
00:00 – Intro 🎙️
00:40 – Being Overlooked vs Overpaid
05:50 – How to Build Lasting Authority
09:41 – Where AI Fits in Personal Branding
13:19 – Free Content vs. Paid Content Strategy
17:20 – Understanding “Return on Attention Created” (ROAC)
23:05 – How to Measure Your ROAC
25:41 – Lessons from Connecting with Neil Patel
30:53 – YouTube Growth: Strategy and Optimization
33:17 – Best Platform for Starting Out
36:12 – Positioning Your Brand on YouTube
37:29 – How to Position Content Effectively
43:54 – Rapid Fire Q&A 🔥
45:03 – Final Takeaway: Build Your Brand

Beyond Ordinary Podcast Episode 77
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