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			“Should” Is Not a Goal — Daily Persuasion with Joshua Lisec Ep. 321
Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden
ABOUT TODAY'S EPISODE:
What if the one word you’ve been relying on to fuel your motivation is actually the reason you’re stuck?
In Daily Persuasion with Joshua Lisec Ep. 321: “Should” Is Not a Goal, Lisec reveals why the language you use around your ambitions matters more than you think. Saying you “should” do something is not the same as deciding you will. And until you make that shift, your goals remain wishes, not realities.
This episode dives into wanting vs deciding, and Lisec uses Scott Adams’s insights to illustrate why these two states of mind are worlds apart. To want something is to fantasize. To decide is to calculate the price of success, commit to paying it, and follow through. Lisec shows how that distinction can rewire your success mindset and give you clarity about what you’re really willing to pursue.
One of the most memorable parts of Ep. 321 comes when Joshua Lisec uses an AI background of a tropical paradise AI to illustrate the difference between illusion and commitment. Sure, the artificial intelligence video looks realistic, but it’s not real sand, real water, or real success. Just like saying “I should” is a mirage compared to actually taking action. Lisec uses this clever metaphor to remind you that life doesn’t reward vague intentions—it rewards clear decisions.
If you’ve ever struggled with goal setting, this is your wake-up call. Lisec lays out practical personal growth tips that go beyond motivational clichés. He shows you exactly how to build decision making skills that put you in control of your outcomes. Instead of saying “I should work out” or “I should start a business,” you’ll learn how to replace “should” with choices backed by action and investment.
Of course, this wouldn’t be Daily Persuasion without actionable persuasion techniques woven throughout. Lisec demonstrates persuasion psychology in real time by showing you how subtle shifts in phrasing affect your own motivation. He ties in examples of persuasion in advertising, reminding you how often brands try to sell you on what you should want. Then he flips the script, teaching you how to use persuasive techniques and techniques of persuasion in writing to sell yourself on what you truly decide to achieve.
This episode also doubles as a masterclass in communication skills. If you’ve ever wondered how to persuade someone to do something, you’ll notice how Lisec’s conversational approach mirrors the very lessons he’s teaching. His charisma is not about pressure—it’s about clarity. By modeling persuasion examples throughout the discussion, he equips you with conversation patterns you can apply right away.
Whether you’re mapping out a business strategy, chasing a personal dream, or simply tired of circling the same to-do list year after year, Episode 321 is the reset you’ve been waiting for. This isn’t about vague motivation 2025 hype. It’s about aligning your language, decisions, and actions so that your goals stop being fantasies and start becoming results.
By the end of “Should” Is Not a Goal — Daily Persuasion with Joshua Lisec Ep. 321, you’ll walk away with:
• A clear understanding of decide vs want and why the difference determines outcomes.
• A realistic look at the price of success and how to pay it without hesitation.
• Practical success mindset strategies that eliminate the trap of “should.”
• A persuasive communication style rooted in action, not wishful thinking.
Don’t let “should” hold you back another year. Watch Lisec’s Daily Persuasion today, apply the lessons, and discover what’s possible when you move from wanting to deciding.
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