Marketing Isn’t Optional — It’s the Oxygen of Your Business

Most business owners get marketing wrong. Badly.

They think it’s just sales stickers, discounts, or a one-off email blast.
They assume opening their doors is enough to keep customers coming forever.
They treat marketing like it’s optional.

The truth? Marketing is the oxygen your business needs to survive.

In this video, I break down:

Why “discounts” aren’t real marketing.

The most common mistakes business owners make.

Why consistency and follow-up are the real difference between failing and thriving.

If you treat marketing as optional, your business is already running out of air.