The Godfather of Mephedrone

Who really invented mephedrone? In this video, we explore the surprising and complex history of one of the most infamous stimulants of the 2000s. Discover how a molecule first created back in 1929 by the French-Spanish chemist Saem Sanchez vanished into obscurity, only to be resurrected decades later on an underground chemistry forum by an enthusiast known as Kinetic.

The story then shifts focus to Ezekiel Golan, known online as Doc Zee, the Israeli chemist and entrepreneur who turned this forgotten substance into a global phenomenon. Inspired by the legacy of the legendary Alexander Shulgin, Golan championed purity, transparency, and harm reduction, bringing mephedrone to market under the brand Neodoves.

But this isn't just a tale about a substance that transformed party culture. It's also about innovation clashing with the law, the blurred boundaries between science and morality, and how Golan, a self-proclaimed "social chemist," envisioned the future of psychoactive substances.

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