The Branding Trap, the ‘One Funnel’ Lie, and Why Gurus Drive Me Crazy

In this video, I break down the advice that makes me want to scream — the lies that keep business owners broke and stuck.

Why branding-first strategies drain money but don’t drive action.

Why SEO promises are often just branding in disguise.

Why the “know, like, and trust” mantra is misleading.

And the biggest lie of all: that you’re “one funnel away.”

The truth? You’re not one funnel away. You’re 15 failed funnels plus one winner away.

There are no shortcuts. Test, fail, adjust, repeat — that’s how real marketing works.