US Alcohol Comsumption is way down

Video 628 World’s Largest Alcohol Distributor Freezes 2 US Whiskey Brands In $625M Targeted Shutdown.
Diageo is a spirits powerhouse (Johnnie Walker, Smirnoff, Guinness, etc.) with products sold in “more than 180 countries”. 
In late 2022 it paid about $100 million for Balcones Distilling (Waco, Texas), betting on U.S. single malt’s boom. As Diageo’s North America chief praised Balcones as “true innovators and pioneers…world-class whiskies”, the investment appeared timely — until today’s demand collapsed.
U.S. whiskey volumes have plunged to decade-low levels. Federal data show American whiskey production fell ~28% year-on-year by April 2025, driven by sagging demand and inventories glutted from prior overbuilding. 
Analysts describe this as “the industry correction [that] has yet to bottom out”. Distillers now face overflowing warehouses and stalled sales.
Story by Tom Peterson
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