If It Doesn’t Tell Me What to Do Next, It’s Not Marketing — It’s Noise.

In this video, I share my personal test for telling whether something is real marketing or just noise.

You’ll learn:

The one question I ask every time I look at an ad.

Why most branding-style marketing fails to drive action.

The CPR rule of marketing — how to grab attention and direct it.

How to tell if your ads actually speak to someone, or just add to the noise.

If your ad doesn’t tell people what to do next, it’s not marketing — it’s noise.