Why India’s New Messaging App is Turning Heads Worldwide | Vantage on Firstpost | N18G

India’s digital story has long been dominated by American giants—Google, WhatsApp, Microsoft, Facebook. But now, a quiet revolution is underway. Zoho, founded by Sridhar Vembu, is leading the charge with Arattai, a homegrown messaging app built for Indian users. Lightweight, privacy-focused, and even available on Android TV, Arattai symbolizes India’s push for digital sovereignty. Yet history warns of caution—past apps like Koo and Hike fizzled despite early hype. Can Arattai break the cycle?

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India | Messaging App | Arattai | Sridhar Vembu | Zoho | WhatsApp | Self-Reliance | Google | WhatsApp | Microsoft | Facebook | Firstpost | World News | News Live | Vantage | Palki Sharma | News

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