Soul Train 1971 S1E1

The origins of Soul Train can be traced to 1965 when WCIU-TV, an upstart UHF station in Chicago, began airing two youth-oriented dance programs: Kiddie-a-Go-Go and Red Hot and Blues. These programs—specifically the latter, which featured a predominantly African American group of in-studio dancers—would set the stage for what was to come to the station several years later.

Don Cornelius, a newsreader and backup disc jockey at Chicago radio station WVON, was hired by WCIU in 1967 as a news and sports reporter. Cornelius also was promoting and emceeing a touring series of concerts featuring local talent (sometimes called "record hops") at Chicago-area high schools, calling his traveling caravan of shows "The Soul Train" and in 1970, allowed him the opportunity to bring his road show to television.

After securing a sponsorship deal with the Chicago-based retailer Sears, Roebuck and Company, Soul Train premiered on WCIU-TV on August 17, 1970, as a live show airing weekday afternoons. Beginning as a low-budget affair, in black and white, the first episode of the program featured Jerry Butler, the Chi-Lites, and the Emotions as guests. Cornelius was assisted by Clinton Ghent, a local professional dancer who appeared on early episodes before moving behind the scenes as a producer and secondary host.

The program's immediate success attracted the attention of another locally based firm—the Johnson Products Company (manufacturers of the Afro Sheen line of hair-care products)—and they later agreed to co-sponsor the program's expansion into broadcast syndication. Cornelius and Soul Train's syndicator targeted 25 markets outside of Chicago to carry the show, but stations in only seven other cities—Atlanta; Birmingham; Cleveland; Detroit; Houston; Los Angeles; and Philadelphia—purchased the program, which began airing on a weekly basis on October 2, 1971. By the end of the first season, Soul Train was on in the other eighteen markets.