The Hard Truth: Most Businesses Don’t Fail — Their Owners Just Give Up Too Soon.

Most businesses don’t fail. Their owners just give up too soon.

In this video, I break down the truth about why businesses fail — and why it has less to do with the market, the algorithm, or the agency, and everything to do with mindset and persistence.

You’ll learn:

Why marketing feels like it’s not working (even when it is).

How “testing fatigue” kills more businesses than bad strategy.

Why all marketing works — just not all marketing works all the time.

And how to push through the moment most people quit.

If even one person in your industry is winning, that means you can too. Don’t stop testing.