Buy It in ChatGPT Is a Game Changer for E-Commerce

The new Buy It in ChatGPT feature lets users purchase products directly inside ChatGPT without leaving the chat. This removes friction from the buying process and turns conversations into instant sales opportunities.

For e-commerce brands, this changes everything. You can showcase products, answer customer questions, and complete transactions in one place. To take advantage of it, businesses need to optimise their content for Generative Engine Optimization (GEO) so their products can appear naturally within AI-driven shopping results.

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