You Can’t Keep Your Ego, Your Comfort, and Your Business — Pick Two.

What’s the brutal truth I’d tell any business owner to their face?

In this video, I break down the unfiltered reality behind why most businesses struggle — and the mindset shifts that separate the survivors from the ones who fade away.

You’ll learn:

Why “understanding marketing” is the biggest lie most owners tell themselves.

The danger of being right instead of being profitable.

How ego, comfort, and emotion quietly destroy growth.

The truth about luck and why most early success is timing, not genius.

You can’t keep your ego, your comfort, and your business — pick two.