Why Multifamily Leaders FAIL - And HOW to STOP It!

Many multifamily leaders fail not because of bad intent—but because they overlook empathy, service, and culture. In this short clip, industry veteran Jennifer Sutter explains how to lead with impact in a challenging market.

From understanding value-add investments to building lasting team culture, this conversation shines a light on what strong property management leadership really looks like.

If you’re in multifamily operations and wondering how to inspire your teams and increase retention, this is for you.

🎙️ Hosted by Adrian Danila and Chris Moreno with guest Jennifer Sutter.

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Special thanks to our sponsors:

🏠 APEX Homes: https://apexhomesmgt.com
APEX specializes in the acquisition, renovation, and management of single-family rental homes, delivering quality housing solutions and long-term value in underserved markets across the U.S.

🤖 BetterBot: https://www.betterbot.com
BetterBot is an AI-powered leasing assistant built for multifamily property teams. It automates prospect conversations across multiple channels—web, chat, text, email, and voice—24/7, helping teams convert more leads, save time, and deliver a consistent leasing experience at scale.