The role of diaspora in Afrobeats global success

Afrobeats’ rise to global dominance isn’t just about the music — it’s about the people carrying it across continents. The African diaspora has played a pivotal role in spreading the sound from Lagos and Accra to cities like Toronto, London, New York, and beyond. From organizing events and promoting artists to creating communities that celebrate the culture, the diaspora has been the bridge connecting Afrobeats to the world stage.

In this video, we explore how diasporic networks, student groups, club promoters, and fans worldwide fueled the international success of Afrobeats. We dive into the stories behind Toronto’s thriving scene, the London connections, and the influence of Africans abroad who ensured that the rhythm, energy, and spirit of the music reached ears everywhere. Afrobeats isn’t just a genre — it’s a movement powered by a global community.

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