Busy All Day But Still Broke?

Being “busy” isn’t a flex. In this episode of The Cozy CEO, Kimberly Ferguson dismantles the hustle-culture myth that busy = successful and shows you how effective leaders trade chaos for clarity, profits, and freedom. You’ll learn how to spot “busy work,” prioritize what actually moves the needle, and shift from reactive operator to intentional architect of a business that runs without you glued to your inbox.

📌 Busy ≠ profitable: why activity isn’t progress
📌 Spot the leaks: disorganization, fuzzy priorities, and overwhelm
📌 From hustle to outcomes: results over hours, outcomes over activities
📌 Simple tools that work: Eisenhower Matrix, delegation, systemization
📌 Leader’s shift: strategy, vision, relationships, and calm execution
📌 Freedom is the flex: build a sustainable, profitable, life-giving business

Who this is for: Founders, CEOs, operators, and service business owners who want less chaos, more profit, and a company that scales without sacrificing their life.

Links
Take the free Business Health Quiz → https://theemeraldedge.com/quiz
Work 1:1 with The Emerald Edge (CFO/ops advisory) → https://theemeraldedge.com/schedule

Timestamps
00:00 Busy isn’t impressive (hook)
00:57 Welcome & what we stand for
01:17 The myth: “Busy = success”
02:16 Calm CEOs who quietly win—and why
03:24 “Busy” as a cover: disorganization & overwhelm
05:22 Outcomes over hours: prioritization & the Eisenhower Matrix
07:25 How busyness bleeds value (mistakes, team impact)
09:26 From busy to effective: what great CEOs actually do
10:52 What to say instead of “busy” (smart CEO answers)
12:39 Next steps: The Freedom Flex

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💡Resources to get you going
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About us. Kimberly Ferguson is the face behind The Emerald Edge. She has a Bachelors Degree in Business Management, a Masters Degree in Accountancy, and is an Enrolled Agent with the IRS. She is also a Certified CFO through the CFO Project.

Founded on the principles of Integrity, Respect and Excellent Customer Care, Kimberly started her company because she hated the way she saw her clients being treated while working at another accounting firm. She wanted to serve small business owners in a way that actually made a difference in their lives.

-- DISCLAIMER – Kimberly Ferguson, Emerald Expectations Accounting LLC and related parties do NOT provide tax, legal, or accounting advice. This content has been prepared for information purposes ONLY and is not intended to provide and should not be relied on for tax, legal, or accounting advice. Viewing this video does NOT create an accountant-client relationship with Kimberly Ferguson or Emerald Expectations Accounting. You should consult your own tax, legal, and accounting advisors for professional advice.

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