L’Oreal paying €4 billion to buy Creed and other luxury fragrances

L’Oréal will acquire Kering’s beauty unit, including the Creed fragrance line, for €4 billion, marking its largest deal in 116 years.

The move expands L’Oréal’s luxury fragrance portfolio and gives it a 50-year license to develop products under Bottega Veneta, Balenciaga, and eventually Gucci.

Kering, which bought Creed for €3.5 billion in 2023, aims to reduce debt and focus on fashion, Axios has reported.

The companies will also form a 50/50 joint venture to explore opportunities beyond fragrances, highlighting the enduring market for true luxury beauty.

read more: https://www.axios.com/2025/10/20/loreal-creed-luxury-fragrances-kering

👍 Like this video to stay informed about major moves shaping the global luxury beauty industry.
💬 Comment below — do you think L’Oréal’s acquisition of Kering’s beauty unit will redefine the high-end fragrance market?
🔗 Share this video to keep others updated on the evolving business of luxury fashion and cosmetics.
💰 Want to support the channel? Hit the YouTube Thanks button — your support helps us deliver high-quality business and industry news.
👉 Don’t forget to subscribe for updates on mergers, acquisitions, and global brand developments.
📺 Thanks for watching and supporting the channel!

Links for B.C.

Visit My Website
https://bcbegley.com

Follow Me On Facebook
https://www.facebook.com/B.C.Begley

Subscribe To My Patreon
https://www.patreon.com/bcbegley

Watch Me On YouTube
https://www.youtube.com/channel/UCGoUf-QQTlTN-BIh3ERCE9A

Follow Me On Twitter
https://twitter.com/BC_News1

Watch Me On Rumble
https://rumble.com/c/c-280191

Follow Me On Gab
https://gab.com/BC_Begley

Follow Me On Truth Social
https://truthsocial.com/@BC_Begley

Follow Me On BlueSky
https://bsky.app/profile/bcbegley.bsky.social

Watch Me On TikTok
https://www.tiktok.com/@bcbegley

#LOreal #Kering #LuxuryBeauty