Why Your Team is Building the Wrong Things?

Are your sprints feeling disconnected and aimless? Do you ever sit in sprint planning and wonder, "Why are we even building this?" You're not alone. This is the silent killer of agile teams: the gap between the product vision and the daily work.

In this video, we break down how to bridge that gap with a simple but powerful concept: traceability. Learn how to connect every single backlog item directly to your product vision, so your team can stop just "doing agile" and start delivering with purpose.

We'll cover:

The problem with "to-do list" backlogs and how they drain team energy.

How to define a compelling vision and break it down into actionable product goals.

A practical framework for creating traceability from a Jira ticket all the way to the CEO's strategy.

A simple 24-hour experiment you can run to instantly reveal misalignment in your current sprint.

Stop building features that don't matter. Start building a product that does.

🔔 Subscribe for more agile tips to help you and your team deliver more value: ⁨@dejansoftware⁩

📋 Timestamps: Key Teaching Points
0:00 - The Silent Killer: The Disconnect Between Work and Vision
0:50 - The Consequences of a "To-Do List" Backlog
1:11 - The Solution: Introducing Traceability
1:32 - Defining Your Vision (The "Mount Everest")
2:05 - Breaking Down Vision into Product Goals (The "Base Camps")
2:29 - Real-World Example: Vision & Product Goal in Action
3:25 - How Clear Goals Transform Your Role (Product Owner, Scrum Master, PM)
3:52 - Why Most Backlogs Are Broken (And How to Fix Them)
4:46 - The One Question to Ask in Your Next Refinement Session
5:58 - Traceability Explained in Plain Language
6:50 - The Power of a Team That Knows the "Why"
7:17 - 3 Things That Happen When You Achieve Alignment
8:38 - PRACTICAL EXERCISE: The 24-Hour Sprint Alignment Drill
9:48 - Recap: The Blueprint for a Purpose-Driven Backlog

🚀 Ready to Improve Your Skills?
If this video clicked for you, it's time to go deeper. We have comprehensive courses designed to turn these concepts into repeatable skills.

👉 Check out our courses here: https://www.whatisscrum.org/

You'll learn:

Practical Product Visioning: How to create and communicate a vision that inspires your team.

Advanced Backlog Management: Techniques to refine, prioritize, and maintain a lean, value-driven backlog.

Scrum Leadership: How to foster alignment, traceability, and purpose as a Scrum Master, Product Owner, or Agile Coach.

Download my FREE "Real Scrum Guide (2025)" here: https://www.whatisscrum.org/the-real-scrum-guide-2025/

Stop just going through the motions. Start building something that matters.

Keywords: agile methodology, scrum, product vision, product goals, backlog refinement, sprint planning, traceability, agile alignment, scrum master, product owner, agile project management, team motivation, user stories, Jira, product strategy, agile team, software development.

P.S.

Is your team disconnected from the project's vision? Let's address the silent killer in agile with effective project planning. This video offers a blueprint for vision communication and team alignment, ensuring stakeholder engagement and task prioritization.