Tech Changes the Tools. Psychology Changes the Game.

Everyone’s debating whether marketing’s future belongs to tech or psychology.
Here’s the truth: it’s both — but psychology will always win.

In this video, I break down:

Why every “new” platform is just an old persuasion model reborn.

How understanding why people buy beats chasing the latest algorithm.

Why the most powerful marketers of the future will be hybrids — fluent in both code and emotion.

How timeless psychology keeps paying dividends, no matter how fast tech evolves.

Tech changes the tools. Psychology changes the game.