Sell the Story: How to Write Irresistible Listing Copy That Stands Out (Even in the AI Era)

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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Buyers don’t fall in love with data.
They fall in love with a home based on how it makes them feel.
Does it resonate deeply with them?
Does it sound exactly like what they’ve been dreaming of — or at least come very close?

No one has ever said,
“Honey, let’s write an offer because this house has exactly 1,827 square feet and dual-pane windows.”

Buyers make emotional decisions first and logical decisions second. Your job is to guide both.

That’s why storytelling — real, sensory, human storytelling — remains one of the most powerful tools in your real-estate arsenal, even in the age of AI.

When you master it, your listings don’t just get noticed…
They get prioritized, shown first and SOLD.

HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

00:00 Introduction — Why storytelling sells homes
02:10 Buyers buy emotion, not data 🏡
05:00 Start with emotion, not specs
07:25 Mastering the art of the home brochure 🖼️
09:40 Use a home brochure box 📬
11:30 Avoid “vanilla” descriptions 🍦
14:00 Make them fall in love before they visit ❤️
17:15 Collaborate with the seller 🏠
20:05 Tell the home’s story 🕰️
22:45 Curiosity + Emotion = Action 💡
25:10 Include multiple reasons to call ☎️
27:00 Apply the two-minute rule ⏱️
29:00 Use AI as your writing partner 🤖
31:15 Sell a story, not a structure 🏁
32:30 Closing thoughts and coaching inviteZZ