Name: What Happens When Businesses Start Holding Bitcoin
Uploaded: 2025-10-30T04:39:01+00:00
Duration: 54 min 59 s
Description: Marty sits down with Andrew Hohns and Jonathan Kirkwood to discuss their newly launched NASDAQ-listed SPAC, BTC Development Co., which aims to merge with successful private companies and add significa

13 days ago

Podcasts

Marty sits down with Andrew Hohns and Jonathan Kirkwood to discuss their newly launched NASDAQ-listed SPAC, BTC Development Co., which aims to merge with successful private companies and add significant Bitcoin to their balance sheets as digital capital for long-term growth. The conversation explores why so few household name companies have adopted Bitcoin treasury strategies beyond miners, the digitization of capital thesis, and how the Cohen family's proven track record in building innovative public companies positions this venture for success. They discuss the co-opetition dynamics within the Bitcoin ecosystem, Michael Saylor's influence on corporate Bitcoin adoption, and extend an open invitation to businesses generating $250M+ in revenue to join the digital capital revolution through strategic Bitcoin allocation.

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0:00 - Intro
0:45 - SPAC launch
7:29 - Digitization of captial
13:42 - Three pillars of bitcoin treasury strategy
19:10 - Creating wealth for everyone
21:20 - Bitkey & SLNT
23:09 - Bitcoin’s brand recognition
27:55 - Saylor shifted the narrative
32:48 - CrowdHealth & Unchained
34:06 - Cohen Circle
38:56 - Convergent incentives
45:17 - Merge, don’t sell