Just Fix Their Dang Problem

Just Fix Their Dang Problem

So, this is the second video that I'm doing in the car wash. And I don't know how long it's going to take. It's three or four minutes to go through this thing of Costco.

And just make sure that when you are selling to people, well, not even selling to people, why don't you tell them how you're going to fix their problems? 'Cause they don't really care about the process that much. They just want the darn solution.

So, do I really want to learn how to fish? Maybe, but I would rather have someone that delivers a hundred clean fish meals to me every day or every month or every year, whatever the time thing is going to be.

And then maybe, just maybe, if I'm really interested in half the time, you can teach me about fishing, but actually most people just want the solution.
So, don't forget that. Don't talk about the techniques and all the other mumbo jumbo. Tell them how you're going to get from their problem to the promised land which is their solution solved. Catch you later. Andrew Anderson signing off.

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