How to build a successful franchise

In this episode, Greg Forzani and Dennis Taekema interview our client Jacqui and Erin from the Pink Wand Cleaning Services. They discuss the journey of transforming a small cleaning business into a successful franchise operation. The conversation covers the importance of business coaching, understanding profit and numbers, breaking out of comfort zones, and the significance of change in business. Jacqui and Erin share insights on franchising, the role of franchisees, and the importance of building a supportive culture. They also provide valuable advice for potential franchisees and business owners looking to improve their operations.

Takeaways
- The Pink Wand Cleaning Services offers both commercial and residential cleaning services.
- Jacqui and Erin emphasize the importance of business coaching for growth.
- Understanding profit and tracking numbers is crucial for business success.
- Breaking out of comfort zones is necessary for growth and change.
- Change is essential for business improvement; complacency can hinder success.
- Franchising can be a successful model if the right support and systems are in place.
- Franchisees should be vetted thoroughly to ensure they align with company values.
- Building a supportive culture among franchisees leads to overall success.
- Tracking leads and understanding financials are key to profitability.
- Business owners must be willing to make changes to improve their situations.

Chapters:
00:00 Intro & Welcome to Pink One Cleaning Services
01:15 What is “Pink Wand”?
02:40 Jacqui & Erin’s Roles + 5 Years in the Program
03:30 Life Before Coaching: Searching for the Right Fit
05:20 First Aha Moments & Early Overwhelm
06:45 Pre-Coaching Number Tracking (or Lack Thereof)
08:10 “More In-Depth” Means Granular Costing
10:30 Example: Raising Rates & Factoring True Costs
12:00 Getting Out of the Comfort Zone
14:20 Habits to Avoid Plateauing
16:40 Making Yourself Uncomfortable = Growth Signal
18:15 Franchisee Response to Changes (e.g., Rate Hikes)
20:50 Advice for Prospective Franchise Buyers
23:30 What Pink One Looks for in Franchisees
27:00 Corporate Today: 40–45 Team Members, 3.5 Office Staff
29:10 Profit Growth Since Coaching
30:45 Advice to Stressed Owners: Get a Coach, Get Granular, Be Accountable
33:20 Turning Fires into Systems
36:00 Life Now: Thriving HQ + Franchisees, Less Stress, More Fun
38:30 Team Perception of the Transition
40:15 Measuring True Profit: Actualized EBT
42:00 Most Owners at 4–7%; Franchisees Often Break Even After Royalties
44:30 Why Cleaning Franchise + Pink One Model Works
45:40 Advice When Hiring a Cleaner
46:30 Territories Covered
47:20 Wrap-Up & Thanks
48:00 Fun Lightning Round

Hosts are Greg Forzani and Dennis Taekema.

Our guests are Jacqui Jepson and Erin Paolucci with The Pink Wand Cleaning Services www.thepinkwand.com .

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