How New Ideas Spread

The Diffusion of Innovations theory explains how new ideas, products, and trends spread through a community in a predictable pattern. Introduced by sociologist Everett M. Rogers in 1962, it classifies people into five adopter categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.

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COLLABORATORS
Script: Jonas Koblin
Cartoon artist: Pascal Gaggelli
Producer: Selina Bador
Voice artist: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Sound Design: Miguel Ojeda
Publishing: Vijyada Songrienchai

SOUNDTRACKS
Badly Behaved - Shaun Frearson
Music ID: Z2P1P4KFI0MZSKFY

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