The Three Phases of Brand Building and Why Q4 Is the Best Time to Start

What if the best time to start building your personal brand isn’t when you “have more time,” but right now—in Q4? In this solo episode, Dr. Lauryn unpacks the surprising reasons why the final months of the year are actually the perfect season for reflection, strategy, and planting the seeds of your next big opportunity. Instead of chasing the end-of-year hustle, she invites you to reframe this season as a time for clarity and creative growth.

Lauryn breaks down the three distinct phases of brand building—clarity, consistency, and monetization—and explains how to navigate each one without burnout. You’ll learn why phase one is all about discovery, how to build momentum in phase two, and what it really takes to reach phase three successfully. Whether you’re a healthcare provider, business owner, or aspiring creator, this episode will help you start your brand journey with purpose and peace.

Key Takeaways:
- Q4 is the ideal season for brand reflection and strategy. Instead of pushing harder, use this time to clarify your message and plant the seeds for future growth.
- Every personal brand grows through three core phases. Lauryn outlines the journey from clarity to consistency to monetization, showing how to move through each with confidence.
- You already have a personal brand. The key is learning how to shape and communicate it intentionally so it can serve your long-term goals.
- Starting small leads to sustainable success. Lauryn shares why just one intentional hour a week in Q4 can jump-start a lasting, authentic brand.

Resources:
Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days. Use code SHESLAYS500 for $500 off! https://drlaurynb.com/personal-brand-protocol

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65: https://sheslaystheday.mykajabi.com/the-uncharted-ceo-program

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Listen to the show on Spotify: https://open.spotify.com/show/1I0ygvUrMy8dLnQVgyOyt9?si=d65b0be394b04238
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-slays-the-day-with-dr-lauryn-brunclik/id1462485522

For more content or to get in touch, follow Dr. Lauryn:
Instagram: https://www.instagram.com/drlaurynb/
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LinkedIn: https://www.linkedin.com/company/she-slays-the-day-podcast/

#SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast #PersonalBrand #BrandBuilding #Q4Strategy #EntrepreneurMindset #HealthcareMarketing #SmallBusinessGrowth #AuthenticBranding #MindsetMatters

Timestamps:
00:00 Welcome
01:44 Life Updates
04:02 Topic Intro
06:58 Opening Prayer
08:31 Burnout Cycle
10:41 Creating Personal Time
12:40 You Have a Personal Brand
16:02 Phase 1
20:07 Phase 2 & 3
30:49 Personal Brand Protocol
39:11 Price & Levels
45:26 Wrap Up