Xbox’s Margin Mandate: Is Microsoft Squeezing the Brand?

Microsoft reportedly wants Xbox to hit 30% profit margins, far above industry norms. Studio closures, pricing shifts, and a lack of exclusives have fans asking: is Xbox still player-first? We break down the margin rumors, Sarah Bond’s comments on next-gen hardware, and what this means for the future of the brand.
🔍 Topics Covered:
• Margin pressure and internal strategy rumors
• Sarah Bond’s hardware confirmation and AMD partnership
• Xbox’s identity crisis and leadership outlook
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