The Last Word on How to Title a Book: Tips from Celebrity Ghostwriter and Writing Coach Joshua Lisec

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Celebrity ghostwriter and writing coach Joshua Lisec breaks down the ultimate method for crafting a powerful, persuasive, and profitable book title in “The Last Word on How to Title a Book.” Drawing on proven insights from the Jobs to Be Done Framework (JTBD) developed by Tony Ulwick, Lisec reveals a systematic approach to naming any creative work — from nonfiction books to online courses — so that readers and clients instantly understand the value it offers. This practical, no-fluff training shows why the most successful authors, coaches, and creators think differently about how to title your book, name your program, or position your next course.

Lisec uses his deep background as a celebrity ghostwriter and writing coach to explain how a strong title works as a tool — not just a label. Every bestselling book title, course name, or online workshop has one thing in common: it helps potential buyers quickly identify what problem it solves and what transformation it delivers. Whether the goal is to attract new readers, clients, or students, Lisec emphasizes that a well-crafted title is a form of persuasive writing that connects to emotional, functional, and financial motivations.

Using JTBD Tony Ulwick’s logic, Lisec introduces a simple but powerful pattern: “When I ___, I want to ___, so I can ___.” This formula clarifies what readers truly want from a book or course. For example, a viewer learning how to title your book might realize they aren’t just looking for a catchy phrase — they’re searching for a title that shows audiences the clear outcome or benefit they’ll gain. By combining this Jobs to Be Done Framework with creative clarity, authors and creators can make their titles irresistible and unforgettable.

Lisec demonstrates how to apply the same principles used by the world’s top nonfiction authors and online educators. Whether someone is exploring a book title generator, looking for book title examples, or trying to decide how to title a memoir, the video explains why relying on intuition or clever wordplay isn’t enough. Instead, the JTBD framework helps creators design titles that meet real audience needs. The key is to focus less on what the author thinks sounds appealing and more on what readers or clients are actively searching for to get their “job” done — emotionally, functionally, and financially.

For those building digital products, Lisec expands the lesson beyond books. He shows how the same jobs to be done examples can shape how creators create an online course, build a course outline template, or design a new workshop. Just as an author learns how to title a memoir or position a nonfiction book for sales, course creators learn how to create an awesome online course and market it effectively using the same persuasive structure. Whether the project involves creating online courses for profit or launching a brand-new ebook, the title must convey exactly what transformation the audience will experience.

Lisec also explains why emotional resonance is vital. The best book and course titles don’t just describe an outcome — they inspire confidence and urgency. In the same way that top business titles like The $100 Startup or The Irresistible Consultant’s Guide to Getting High-Value Clients instantly communicate functional and emotional results, authors can use book title examples from bestselling works to model their own naming strategy. Each word in a strong title functions as persuasive writing — a mini sales message that converts browsers into buyers.

The video gives creators practical steps for applying these principles. Instead of relying on a book title generator using keywords, Lisec shows how to think strategically about positioning. He encourages writers to see their book or course as a “tool” — something the reader or client uses to achieve a goal. When a title reflects that purpose clearly, it automatically performs better in search results, recommendations, and word-of-mouth marketing. The JTBD Tony Ulwick framework ensures every word of the title aligns with the audience’s job to be done.

For nonfiction authors, Lisec highlights that this approach transforms how they frame their ideas. Viewers interested in how to write a nonfiction book, or who have struggled to find nonfiction book ideas, will find that the titling process clarifies the direction of the entire project. By understanding what “job” the book fulfills — whether it’s teaching, inspiring, or solving a pain point — the author can create content that perfectly matches the title’s promise.

Those exploring how to create an online course outline or planning how to do online workshops can use the same method. A powerful title not only attracts students but also structures the course itself. When the title clearly defines the outcome — emotional, functional, and financial — it guides how the lessons are designed. The video shows that by integrating the JTBD framework early, creators avoid the common trap of building content around vague or generic promises.

Joshua Lisec’s process delivers results because it fuses marketing strategy with human psychology. The audience learns that the secret behind how to title your book or design a profitable online course lies in understanding human motivation. People don’t buy books, courses, or workshops — they buy transformations. That’s why the Jobs to Be Done Framework is so powerful. It ensures every part of a project — from concept to launch — connects to what the reader or student truly wants.

Throughout the breakdown, Lisec reinforces that effective titles balance creativity and clarity. He urges authors and creators to resist the temptation to be clever for cleverness’s sake. Instead, he shows how the JTBD framework allows even simple titles to communicate big value. The best titles instantly signal the transformation: the tool, the job, and the reward. When done right, the result is a title that doesn’t just attract attention — it builds authority, drives sales, and cements the author’s or coach’s brand.

Aspiring writers who have followed Lisec’s previous lessons on persuasive writing, nonfiction book writing, or creating online courses for profit will find this video an essential next step. By mastering how to apply JTBD Tony Ulwick’s concepts to their own projects, they gain a clear framework for success. Every example in the session reinforces the truth that naming is strategy — and that the right title can determine whether a project succeeds or stalls.

From a writing coach and celebrity ghostwriter who has guided dozens of bestselling authors, this session delivers exactly what the title promises: The Last Word on How to Title a Book. Viewers walk away equipped to build persuasive, high-performing titles that make readers, clients, and audiences say, “I need that.” Whether they’re learning how to create an awesome online course, exploring book title examples, or refining their course outline template, Lisec’s message is the same — focus on the job your audience wants done, and your title will practically write itself.