Wistia + Adobe Marketo Engage – Automate Video Lead Tracking

Website Link Below:
https://try.wistia.com/vxud820ucgq2

Unlock the full power of your video marketing with the Wistia + Adobe Marketo Engage integration! Capture leads, track engagement, and automatically sync viewing data from Wistia videos and webinars directly into Marketo Engage. Segment contacts, trigger campaigns, and personalize follow-ups based on real engagement insights. Perfect for marketers, sales teams, and businesses looking to maximize their video ROI.

🎯 Key Features Covered in This Video:

Marketo Forms in Wistia: Embed lead-capture forms in any video or webinar and sync contacts automatically

Webinar Follow-Ups: Track registration, attendance, poll responses, and engagement to trigger targeted campaigns

Advanced Lead Scoring: Use video engagement metrics like “CTA clicked” or “percentage watched” to segment leads

Email Engagement Boost: Embed clickable video thumbnails in emails to increase click-through rates

Direct Library Access: Browse and embed Wistia videos in Marketo Engage without switching platforms

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