Don't Get a Ghostwriter, Do THIS Instead: Celebrity Ghostwriter & Writing Coach Joshua Lisec Advises

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Most first-time authors think hiring a ghostwriter is the key to finally getting their book written—but Joshua Lisec, a celebrity ghostwriter and renowned writing coach, says that’s exactly where most people go wrong. In his latest episode, “Don't Get a Ghostwriter, Do THIS Instead: Celebrity Ghostwriter & Writing Coach Joshua Lisec Advises,” he explains why hiring a typical ghostwriter is often a costly mistake—and what aspiring authors should do instead if they want a finished, profitable book they can actually sell.

Lisec begins by pointing out the obvious: people don’t seek out a ghostwriter because they lack ideas. They already have powerful stories, unique experiences, or valuable insights worth sharing. What they lack is time, writing skill, or publishing knowledge. That’s why they assume hiring someone else to “just write the book” is the solution. But, as Lisec explains, most freelance writers and ghostwriters only deliver a manuscript—a Word document that just sits on a hard drive, gathering digital dust. You can’t sell that.

Instead, Lisec argues, what authors really need is a ghost publisher—someone who helps them go from idea to a real, market-ready book. It’s not enough to have words on a page. A ghostpublishing expert understands how to turn a manuscript into a polished, printed, and profit-generating product. That’s why Lisec’s advice resonates so strongly with those seeking aspiring author advice and writing tips that actually move them closer to their publishing goals.

For anyone exploring self publishing a book in 2024 or wondering whether to get a ghostwriter or go it alone, Lisec’s insights are eye-opening. He explains that hiring the wrong kind of help can stall a project for months or even years. A typical freelance writer might stop at chapter drafts, but a ghost publisher sees the process through—cover design, layout, publishing, marketing strategy, and even sales funnels. That’s the difference between spending money on a document and investing in a real book that builds your business, brand, or authority.

Lisec shares the story of a cardiologist client, Dr. Phillip Ovedia, who came to him with scattered book ideas and the desire to create something meaningful. Instead of handing back a raw manuscript, Lisec developed his concepts, structured the content, and oversaw every step from first draft to published book. The result? Nearly 5,000 copies sold in two months—and a thriving telehealth business that grew directly from the book’s success. That’s the power of ghostpublishing done right.

Through this real-world example, Lisec demonstrates why simply hiring someone to “write your book” misses the bigger opportunity. The ultimate goal isn’t to have written—it’s to sell, share, and scale. Whether the viewer is an entrepreneur, coach, or thought leader, the principles in this episode offer priceless advice for aspiring authors who want their ideas to reach a real audience.

Lisec’s ghostwriter advice also touches on the realities of the modern publishing landscape. With self publishing on Amazon, authors can bypass traditional gatekeepers and publish directly—but success still requires strategy. A manuscript alone won’t sell itself on Amazon KDP. You need positioning, keywords, design, and marketing alignment. That’s why working with a ghost publisher who understands both writing and business is so critical.

For writing tips for young writers and professionals alike, Lisec’s perspective is refreshingly practical. He doesn’t romanticize the process of writing; he treats it as an entrepreneurial venture. Every word, paragraph, and page must serve a purpose—building credibility, generating income, or expanding influence. The advice in “Don’t Get a Ghostwriter, Do THIS Instead” applies equally to creative authors, consultants, and even those exploring digital nomad jobs in 2024 or freelance writing jobs online for beginners in 2024.

The reason Lisec’s persuasive writing approach stands out is that it bridges storytelling and strategy. As a writing coach, he teaches not just how to write better but how to think like a marketer. That’s why he compares hiring a ghostwriter to hiring an accountant—you’re outsourcing a task, but not necessarily gaining strategy. In contrast, ghostpublishing is holistic; it turns the author’s ideas into a fully developed asset designed to make money, build authority, and open doors.

Viewers who want to make money online in 2024 through authorship or thought leadership will find Lisec’s methods especially relevant. He highlights how a book can become the centerpiece of a brand ecosystem—leading readers from the page to an online course, coaching offer, or business service. In Dr. Ovedia’s case, his book drove traffic to a health course, which then led to clients for his telehealth practice. That’s not luck—it’s smart book design rooted in persuasive writing and strategic structure.

For aspiring authors who have considered hiring someone to “do it for them,” Lisec’s warning is clear: most ghostwriters deliver text, not transformation. The difference between a freelance writer and a ghost publisher is the difference between getting words written and getting a business outcome. One delivers content; the other delivers a commercial product.

Throughout the episode, Lisec demystifies the idea that “you’re not a real author unless you write every word yourself.” He reminds viewers that collaboration is common among bestsellers—but collaboration only works when the end product is sellable. His ghostwriter advice encourages creators to seek partners who understand both storytelling and publishing logistics, not just grammar and syntax.

By blending writing tips with business acumen, Lisec empowers viewers to make smarter choices about their publishing journey. He encourages writers to look beyond the first draft and ask: “What happens after the manuscript?” If there’s no plan to publish, promote, or profit, then hiring a ghostwriter alone won’t solve the problem.

For those considering self publishing a book in 2024, Lisec’s message couldn’t be timelier. The tools for success are more accessible than ever, but the competition is fierce. A poorly positioned book can vanish into the digital void, no matter how well-written it is. That’s why having a ghostpublishing partner—a professional who guides everything from manuscript to marketplace—is invaluable.

Lisec’s combination of persuasive writing expertise and publishing strategy makes this episode essential viewing for anyone serious about turning their ideas into income. His no-nonsense style cuts through the noise, offering aspiring author advice that’s both actionable and inspiring. Whether the goal is to get a ghostwriter to publish your book, learn how to become a freelance writer in 2024, or explore freelance writing jobs online for beginners, Lisec’s methods provide a clear, strategic framework.

By the end of “Don’t Get a Ghostwriter, Do THIS Instead: Celebrity Ghostwriter & Writing Coach Joshua Lisec Advises,” viewers understand why traditional ghostwriting often fails—and what to do differently. Lisec’s concept of ghostpublishing redefines what it means to collaborate on a book. Instead of paying for a pile of words, authors invest in a system that takes them from concept to completion, from idea to income.

Joshua Lisec doesn’t just teach people how to write; he teaches them how to think like authors who own their outcomes. And in today’s world—where self publishing on Amazon, digital nomad jobs, and content-driven businesses thrive—that mindset isn’t optional. It’s the difference between having a book… and having a brand.