How Motrain Boosted Conversions by 120% Using ActiveCampaign Automations

Website Link Below:
https://try.activecampaign.com/l0rpwtfbu4gr

Discover how Motrain, a Canada-based SaaS company, achieved a 120% increase in trial conversions and 60% year-over-year growth by integrating ActiveCampaign automations into their customer journey.

Motrain helps customer education professionals boost learner engagement through gamification, personalization, and automation. With ActiveCampaign’s CRM and automation tools, they transformed their free trial process — converting more users into paid customers while saving hours every week.

In this video, we break down how Jeff Campbell, founder of Motrain, used data-driven personalization, behavioral triggers, and API-powered automations to turn engagement into conversions. Learn how this approach not only doubled trial conversions but also drove sustainable SaaS growth through automation and customer-centric strategies.

💡 Key Takeaways:

How automation drives trial-to-paid conversions in SaaS

Why personalization and behavioral targeting matter

Motrain’s proven strategy for scaling with a small team

The power of ActiveCampaign’s CRM, integrations, and CRO tools

📈 Results:
✅ 120% increase in conversion rate
✅ 60% YoY growth
✅ 10–15 hours saved per week through automation

If you’re looking to boost your SaaS conversions and streamline your customer journey, this video will show you how automation can do the heavy lifting.

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