Coca-Cola's AI Christmas Ad Backlash And Future

Coca-Cola’s new holiday commercial has sparked massive controversy — and it’s all because of AI. This video dives deep into how Coke’s latest ad, powered by artificial intelligence, has reignited debate over creativity, ethics, and the future of work in the advertising world. The story explores Coca-Cola’s long history of shaping Christmas imagery — from defining the modern Santa Claus to revolutionizing festive marketing — and how this new AI-driven campaign takes things to another level. Critics are calling it “art made from the blood of out-of-work artists,” accusing the brand of creative theft and job destruction. Meanwhile, Coca-Cola’s own Head of Generative AI defends the move, pointing to faster production and massive cost savings — slashing the process from a year to just one month. Is this the future of advertising, or the end of human creativity? Find out in the full video.

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