How Marketing Killed The Callisto Protocol

The Callisto Protocol was meant to be the spiritual successor to Dead Space. A cinematic, brutal sci-fi horror game from the original creator himself. But instead of becoming a hit, it stumbled hard. In this video, we break down how marketing hype, poor messaging, and unrealistic expectations doomed the game long before launch.

The Callisto Protocol is a perfect case study in how even the most anticipated games can fail when marketing takes control of the narrative.

If you’re into game analysis, horror design, or industry breakdowns, this one’s for you.

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CHAPTERS:
00:00 - Intro
01:24 - The Announcement
04:05 - First Marketing Blunder
06:04 - Gameplay Reveal
07:01 - Prelaunch
10:00 - Game launch
14:28 - Patches, DLC, and the Future
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