Celeb Ghostwriter and Writing Coach Joshua Lisec & Scott Aaron on LinkedIn B2B Marketing for Authors

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What happens when a celebrity ghostwriter and a LinkedIn marketing strategist sit down to challenge everything people think they know about business networking? That question drives the dynamic discussion in “Celeb Ghostwriter and Writing Coach Joshua Lisec & Scott Aaron on LinkedIn B2B Marketing for Authors.” This in-depth conversation brings together two professionals who understand persuasion, personal branding, and connection better than most — and who reveal how authors and entrepreneurs can leverage LinkedIn to grow visibility, credibility, and revenue.

Joshua Lisec, the celebrity ghostwriter behind countless bestsellers and the author of So Good They Call You a Fake, invites Scott Aaron — a LinkedIn marketing expert, podcaster, and author of The LinkedIn Book for Sales and Marketing — to dismantle the myths surrounding the platform. Together, they prove that LinkedIn marketing strategy isn’t about boring networking or generic self-promotion. It’s about mastering the modern tools of B2B marketing on LinkedIn, building real relationships, and using persuasive writing to convert attention into opportunity.

From the start, Lisec and Aaron set out to challenge one of the most common misconceptions: that LinkedIn is simply a digital resume hub where “boring people do boring networking.” According to Aaron, that perception couldn’t be further from the truth. The platform has evolved from a sterile recruiting site into a vibrant ecosystem for digital marketing on LinkedIn, content marketing, and personal brand development. Today, it’s where decision-makers — roughly 85% of active users, by Aaron’s estimate — connect, collaborate, and close deals.

In “Celeb Ghostwriter and Writing Coach Joshua Lisec & Scott Aaron on LinkedIn B2B Marketing for Authors,” the two experts unpack how authors and creators can tap into this shift. Aaron argues that LinkedIn for authors is an untapped goldmine for social media marketing, where storytelling and credibility intersect. Authors can use their profiles not as static bios, but as marketing tools — embedding hyperlinks, sharing valuable insights, and building visibility for their books or coaching offers. Lisec, whose expertise lies in persuasive writing, bridges the gap between storytelling and strategy, showing how a writer’s message can become a magnetic brand when paired with smart LinkedIn marketing examples.

Aaron emphasizes that the key to thriving on the platform lies in understanding branding and visibility — two terms often misused in social media marketing on LinkedIn. A brand, he explains, is not what you say it is; it’s what your audience perceives it to be. True visibility comes from being seen by the right people — the readers, clients, or partners who resonate with your message. When an author or entrepreneur understands how their brand is perceived, they can tailor their content marketing on LinkedIn to speak directly to that audience’s needs and goals.

This approach ties closely to Lisec’s philosophy as a writing coach and persuasive writing specialist. He notes that communication isn’t about what you say, but about what others feel when they read or hear it. That’s why successful B2B marketing depends not just on strategy but on emotion and story. For authors, this means writing posts that make readers feel seen — and that invite engagement through relatability and authenticity.

The conversation dives deeper into how LinkedIn marketing strategy functions as both a branding and sales engine. Aaron explains that a strong profile and consistent posting aren’t enough; what matters most is the lead generation process. By focusing on relationship-building rather than direct selling, professionals can create a steady stream of inbound leads. “You have to think like a connector,” he emphasizes. For marketing for authors, that means engaging with fellow writers, coaches, and professionals — liking, commenting, and resharing their posts to build rapport and relevance.

Lisec connects this idea to his own experience helping clients shape their narratives. A celebrity ghostwriter doesn’t just write words — he builds a voice that resonates across platforms. When that same storytelling discipline is applied to LinkedIn marketing, the result is a personal brand that feels both professional and human. He and Aaron agree that this is the secret to social media marketing on LinkedIn that actually works: speak to your audience’s values, not just their wallets.

The episode also explores the difference between digital marketing on LinkedIn and more traditional platforms like Facebook or Instagram. While those sites prioritize entertainment, LinkedIn remains “all business, all the time.” Yet, as Aaron points out, this doesn’t mean it lacks creativity — it just rewards a different kind of creativity. Content marketing on LinkedIn succeeds when it teaches, informs, and inspires. For authors, that means sharing behind-the-scenes insights about their writing process, lessons from their books, or thought-provoking takes on industry topics.

Throughout the discussion, Aaron illustrates how B2B marketing on LinkedIn enables professionals to position themselves as thought leaders. Authors, consultants, and entrepreneurs can all benefit by using LinkedIn marketing labs insights — such as analytics and engagement metrics — to refine their messaging and reach. This data-driven approach helps ensure that every post, article, or comment moves the needle toward greater visibility and authority.

Lisec’s expertise as both a writing coach and celebrity ghostwriter complements this perfectly. His understanding of how to shape tone, rhythm, and narrative flow allows him to translate abstract brand goals into compelling messages. Whether ghostwriting for high-profile clients or advising on marketing for authors, he emphasizes that all great writing shares one goal: persuasion. The more an author can persuade readers that they understand their problems, the more likely those readers are to trust them — and ultimately, to buy their books or hire their services.

Together, Lisec and Aaron make a persuasive case for why every author should rethink how they use LinkedIn. It’s not just a repurposing platform for blog posts or newsletters — it’s a living, breathing ecosystem where authority and opportunity grow side by side. They show how to promote your business on LinkedIn for free using strategy, storytelling, and engagement — not ads. By focusing on connection and consistency, even a small audience can yield massive visibility over time.

Another key takeaway from the episode is how to use LinkedIn marketing examples to conduct real-time market research. Aaron shares how he and his wife tested book cover designs by posting them directly on the platform, gathering instant feedback from their target readers. This kind of audience co-creation — where fans participate in shaping a brand — exemplifies what content marketing on LinkedIn can achieve when done right.

The synergy between Lisec’s background in persuasive writing and Aaron’s expertise in LinkedIn marketing strategy gives this episode its unique power. Both approach marketing not as manipulation, but as alignment — helping creators express their authentic value in a way that connects with others.

By the end of “Celeb Ghostwriter and Writing Coach Joshua Lisec & Scott Aaron on LinkedIn B2B Marketing for Authors,” viewers will see why LinkedIn has become the number-one platform for professionals who want to scale their influence. Whether you’re a ghostwriter, coach, consultant, or published author, the episode offers practical insights into social media marketing on LinkedIn, building authority through B2B marketing, and developing a brand that truly sticks.

For anyone serious about writing, publishing, or growing a business online, this conversation is an indispensable guide to the intersection of storytelling, strategy, and visibility — where words meet opportunity, and where persuasion becomes profit.