Élan M. Sudberg on Botanical Truth: Inside the World of Authentic Supplements & Lab Testing

To learn more, visit: https://www.alkemist.com/

- Introduction and Welcome (0:02)
- Overview of Alchemist Labs (1:02)
- Challenges in the Nutraceutical Industry (2:24)
- Amazon's Role in Enforcing Quality (2:56)
- Testing Methods and Industry Challenges (5:33)
- Consumer Education and Marketing (8:37)
- Supply Chain Issues and Certifications (12:12)
- Transparency and Specialization in Testing (15:30)
- Consumer Trust and Industry Regulation (28:29)
- Future Trends and Consumer Education (50:34)
- Conclusion and Final Thoughts (57:22)

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