How can you boost the profitability of your best customers?

Most banks across the U.S. are facing some level of margin compression. As a result, it is becoming increasingly more important to understand who your most profitable customers are and how you can boost their profitability. This episode reviews an article from Bank Director titled “Figuring out who is profitable and who is not: A banker’s guide” and a report from White Clay titled “Customer Profitability Insights.” A link to the article is included below. You can download a copy of the White Clay report through a link in the article.

Link: Figuring Out Who Is Profitable and Who Is Not: A Banker’s Guide | Bank Director