Agents: Turn Any Offer Into a Win — Your Counter-Offer Comeback Playbook

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In today’s market, counter-offers aren’t just part of the deal—they are the deal. With 68% of sales involving at least one counter-offer (NAR) and inventory up 5–20% (Altos Research), your negotiation skills determine whether your pipeline grows… or your deals quietly die on the vine.

A sloppy counter can tank momentum.
A strategic counter can earn you thousands more and keep both sides motivated.

Below are the seven counter-offer strategies top-earning agents use every single day to protect deals, boost commissions, and create their best year ever—no matter what the market throws at them.

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00:00 – Why Counter-Offers Matter Today
02:05 – The Biggest Mistake Agents Make
04:12 – Strategy #1: Anchor with CMA & Net Sheets
06:30 – Strategy #2: Find the Buyer’s True Priorities
08:48 – Strategy #3: Defuse Emotions with Empathy
11:10 – Strategy #4: Split-the-Difference Approach
13:32 – Strategy #5: The Commitment Question
16:00 – Strategy #6: Lowball vs. Market-Based Offers
18:45 – How to Monitor Shifting Market Data
21:30 – Strategy #7: Counter-Offer Cheat Sheet
24:05 – Why You Always Counter—Never Reject
27:18 – Momentum: The Real Deal-Saver
30:55 – Scripts That Keep Deals Alive
34:10 – Pro Tips for Stronger Negotiations
37:50 – Final Takeaways & Next Steps