The $50M FarmBoy: How A 19-Year-Old Built & Sold an 8-Figure Company with ONLY 8 Employees!

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In this episode, we sit down with Joshua Lustig, a 27-year-old entrepreneur who built an insurance company from scratch and achieved a multiple eight-figure exit by his mid-20s. From humble beginnings on a farm in Idaho to leading a $50M+ valuation company, Josh shares the mindset shifts, sacrifices, and lessons that fueled his meteoric rise. He opens up about marriage at 19, betting it all on imperfect action, and what it really takes to scale a business—and your life—beyond limits. If you want a masterclass on vision, grit, and creating generational wealth, don’t miss this conversation.

Links
🎧 Listen on Spotify: https://open.spotify.com/episode/5VBU...
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

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Timestamps
00:00:00 Intro: Meet Joshua Lustig (27 years old, multiple 8-figure exit)
00:00:37 Scaling to $50M valuation with just 8 employees
00:02:26 Growing up on a farm in rural Idaho & lessons from cattle life
00:07:12 Ambitions as a kid & why Josh thought reading was “stupid” until 17
00:08:02 The teacher who forced him to read Leadership & Self-Deception
00:09:00 Reading 54 books in 12 months & discovering personal development
00:10:19 Dropping out of college & entering the family insurance business
00:11:12 Meeting Brooke, marriage at 19 & “best sale of my life”
00:13:30 Early money goals: chasing $100k/year by 30 (hit at 21)
00:15:12 First year in sales: making just $14k & scared of cold calls
00:18:07 Josh’s first sale: a $15 auto policy to “grumpy Jim”
00:19:17 Doubling income every year: $14k → $45k → $80k → $150k+
00:21:00 Breaking scarcity mindset & discovering nationwide webinars
00:22:07 $85k risk on ads/courses & almost quitting
00:23:02 The turning point: wife says “I didn’t marry a quitter”
00:24:27 Lessons on resistance, action & lowering barriers
00:26:00 Justin Brock & taking immediate imperfect action
00:29:00 Sending 3 quick emails → $10M acquisition deal
00:34:40 How Josh landed billionaire John Paul DeJoria
00:41:44 Why hitting financial milestones didn’t feel different
00:46:07 Private equity approaches & how the exit happened

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