Reign Is Dead: How DC Just Killed the MCU Vibe

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Marvel’s era isn’t literally dead, but DC just staged a very dramatic funeral, complete with a cape, a booming soundtrack, and James Gunn checking the guest list for quality control. The funeral procession starts with a wink: Marvel built an empire on charm, quips, and a surprisingly durable formula of interconnected popcorn epics. Somewhere between the 2019 Infinity Saga crescendo and the streaming glut, that formula started showing its age, like a superhero who forgot his utility belt at home and is now Googling “how to be iconic again.” The tone here is equal parts affection and mockery: Marvel’s missteps are less a coup de grâce and more a series of awkward high-fives that missed the mark.Then DC sauntered in wearing a tailored suit and a plan. DC’s ALL-IN initiative and the new “Absolute Universe” reboot have been framed as the studio’s answer to Marvel’s earlier dominance, with titles like Absolute Batman, Absolute Wonder Woman, and Absolute Superman pulling in readers and attention in ways that feel deliberately curated rather than mass-produced. The result? A narrative that says, “We read the room, we tightened the scripts, and yes, we will sell you a deluxe hardcover.” Even the box office numbers for DC’s recent launches have been waved around like proof that the tide is turning, a theatrical mic drop that Marvel’s PR team is still trying to pick up.If you want a villain for Marvel’s decline, James Gunn has already handed one a script and a monologue: Disney’s push for relentless output and the industry habit of greenlighting projects before scripts were finished are, in his view, what “killed” Marvel’s mojo. Gunn’s point is deliciously simple and painfully corporate, quality suffers when quantity is king, and he’s made it a cornerstone of DC’s new approach: no movie starts without a completed screenplay. It’s the cinematic equivalent of refusing to bake a cake until you’ve actually read the recipe.So what does this mean for fans who loved Marvel’s golden era? It means we get to enjoy the schadenfreude while also acknowledging that storytelling is cyclical. Marvel will probably regroup, reboot, or quietly hire a philosopher to explain continuity to the next generation. DC, meanwhile, is enjoying its moment in the spotlight, polishing its scripts, trimming the fat, and reminding everyone that good editing is the unsung hero of superhero universes. The rivalry is back to being fun again: less corporate arms race, more creative one-upmanship.In short: Marvel’s reign isn’t dead so much as on sabbatical, and DC is currently the one throwing the best parties, with better snacks and a stricter guest list. If you’re a fan, sit back, enjoy the theatrics, and maybe bring popcorn that isn’t labeled “franchise fatigue.”