Alex Hormosi explains how to make passive income

4 days ago
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🔥 Alex Hormozi on Passive Income (Diary of a CEO)

Everyone wants passive income…
But as Hormozi said — you don’t get passive income without first building active excellence.

Here’s the real game:
• Build a skill that prints money
• Use that skill to create a product, offer, or system
• Reinforce it with smart processes
• Then scale it until it runs WITHOUT you

Passive income isn’t “set it and forget it.”
It’s build it once, optimize it, then let the machine run.

If you want true freedom, focus less on shortcuts…
And more on building something so valuable, people line up for it.

💡 “Passive income is the reward for building something worth paying for — again and again.” — Alex Hormozi

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