Justin Lund: How One Entrepreneur Found Purpose, Built Systems and is On Mission for 50,000

“You can’t fill anybody else’s bucket if yours is empty.”
Have you ever felt like you’re doing all the right things in business, yet something quietly shifts and you realize you’re no longer living your purpose? That’s the moment when everything changes. In today’s conversation, I sit down with Justin Lund—someone who built a thriving business, stepped away to put family first, only to discover that his real calling awaited him when he became willing to serve beyond himself.

Justin’s story begins in Utah with a team of nearly 100 employees, a globe‑travelling lifestyle, and the endless hustle of building a business. Then came the turn—moving his family to the woods of New England, driving his kids to school every day, but also realizing something crucial was missing: connection, service, and the impact he felt called to make. In that story lies the unforgettable moment of clarity: reading a long‑lost manuscript by Napoleon Hill and recognizing that he had drifted.

From there Justin’s transformation unfolds—a shift from doing business for busyness, to doing business with a servant’s heart. He shares the exact frameworks he developed (hire smarter in 1‑4 hours, build the “Profit Prism” or “Freedom Flywheel” of systems, mindset and delegation, and how to iterate and scale with agility). The real power here is not just in the ideas—it’s in the invitation. The invitation to ask: How do I serve myself today so I can serve others tomorrow?

If you’re an entrepreneur trying to climb the mountain of business growth, wondering how to manage systems, how to scale, how to not lose yourself along the way, Justin’s message will land. Because he doesn’t just talk strategy—he lived the burnout, the drift, the recalibration, and now he’s on mission.

P.S. If one small act of service or courage can change the game for you today, go ahead—send someone this episode, share a resource, and watch how your own leadership begins to shift.

Guest Bio
Justin Lund is a bold, heart‑driven entrepreneur on a mission to serve 50,000 business leaders with the clarity, systems and mindset they need to thrive. After building a global business with 98 employees, Justin pressed pause, moved his family into the woods and rediscovered his purpose. Now he translates hard‑earned wisdom into playbooks that compress years of struggle into months of traction. With honesty, humility and a servant’s heart, Justin empowers entrepreneurs not just to succeed—but to lead with meaning.
www.instagram.com/itsjustinlund/
www.youtube.com/@JustinLundClips
www.propelyour.com

Shout out to my Sponsor A mind for All Seasons

Your brain is your greatest competitive edge—and it deserves to perform like one.

Want to think faster, remember more, and stay focused longer?

Just text the word "optimize" to 72000 and get instant access to 6 short, powerful videos—each just 3 to 5 minutes—that reveal simple strategies to unlock peak mental performance.

Because when your brain is clear, your business grows.

Big thanks to my other sponsor, EPIC Impact™ — the storytelling system that helps your message connect and convert.

It’s just four steps: Engage. Persuade. Inspire. Close with clarity.
I use it every day for all my messages!

Try it free at epicimpact.ai with code STEVE.
Change your message, change your results.

Doing Business with a Servant's Heart Named Top 20 Small Business Marketing Podcast
https://podcast.feedspot.com/small_business_marketing_podcasts/

Subscribe to our NEWSLETTER: https://doing-business-with-a-servants-heart.kit.com/628f9d5962

Order our SERVING JOURNAL: https://www.amazon.com/dp/B0CSNSY1M1