8 days ago

Icons of Change International Awards 2025

Jane D. Jimenez-Basas

President & CEO, MediaQuest Holdings, Inc.
President MQuest Ventures, Inc.
President & CEO, Cignal TV, Inc.
President, Nation Broadcasting, Inc.
President, TVJ Productions, Inc.
Co-Chairperson, Sari-Sari Productions, Inc.

Former Senior Vice President, Smart Communications Inc.
Former President & CEO, TV5, Inc.
Former General Manager, ABS – CBN Hong Kong Ltd.

SDG Focus: Sustainable Development Goal 9 – Industry, Innovation, and Infrastructure
Changemaker for Transformative Media Innovation and Digital Infrastructure (Philippines)

Few leaders in Philippine media and telecommunications have redefined industry trajectories with the clarity, strategic depth, and executional rigor exemplified by Jane D. Jimenez-Basas. With over three decades of leadership spanning telecommunications, content ecosystems, digital platforms, and emerging technologies, she has shaped a resilient, future-ready media infrastructure for the Filipino public. Her work directly advances Sustainable Development Goal 9 – Industry, Innovation, and Infrastructure, catalyzing innovation-driven growth and expanding access to reliable, world-class information systems.

As President and Chief Executive Officer of MediaQuest Holdings, Inc., and concurrently the chief architect behind several of the country’s most influential media and technology enterprises—Cignal TV, Nation Broadcasting Corporation, MQuest Ventures, TVJ Productions, Sari-Sari Productions, and EPIK Productions—Basas has established a multi-platform, synergistic content and connectivity ecosystem that empowers households, creatives, enterprises, and communities nationwide. Her leadership integrates telecommunications, live sports, entertainment, news, and digital experiences into a cohesive value chain that is both commercially competitive and socially relevant.

A visionary strategist with a proven track record in high-growth environments, Basas engineered Cignal TV’s market leadership by 2017, repositioning the company from a content aggregator into a powerhouse content producer. This pivot future-proofed the organization in a rapidly evolving media landscape, strengthening its operational backbone while expanding its creative footprint. Under her direction, Cignal also championed industry-quality standards, strengthened network partnerships, and secured its position as a leading player in the Philippine entertainment and information sectors.

Through MQuest Ventures, she expanded MediaQuest’s footprint toward agile content innovation and specialized production. The company rapidly became a central hub for creative enterprises, partnering with TVJ Productions, MQ Live, MQ Play, and WinQuest, and driving new-generation Filipino entertainment pipelines. This includes supporting the country's longest-running noontime show and delivering content that resonates across demographic and regional segments.

Basas also spearheaded the launch of Pilipinas Live, the nation’s first Filipino live sports OTT platform, enabling global access to premier sporting events and strengthening the Philippines’ digital infrastructure for sports broadcasting. This breakthrough not only elevated fan engagement but also showcased how digital platforms can extend Filipino talent, athleticism, and national pride to the global community.

Her previous leadership roles—President & CEO of TV5, SVP at Smart Communications, and executive positions across Bayan Telecommunications, ABS-CBN Hong Kong, Globe Telecom, Citibank, and Smart’s Prepaid Wireless Business—reflect an exceptional command of technology-driven transformation. She has successfully led product innovations, strategic marketing, international business development, network growth, and customer-centric ecosystem design.

A Certified Public Accountant and award-winning marketing professional, Basas is a Wharton Advanced Management Program alumna, a Distinguished UP Diliman Alumna, and a Mansmith Young Market Masters Awardee. Her career demonstrates sustained excellence in building competitive infrastructures, driving organizational agility, and elevating Philippine media on the global stage.

Her leadership philosophy is grounded in foresight, disciplined execution, and the courage to build new pathways rather than replicate existing ones. She is known for her laser-focused operational discipline, her ability to unlock value across complex organizations, and her commitment to innovation that benefits both industry and society.

For her transformative leadership in digital media, telecommunications, and content innovation—advancing systems, institutions, and platforms that strengthen national competitiveness—Jane D. Jimenez-Basas is recognized as a 2025 Icon of Change for Industry, Innovation, and Infrastructure.

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