How Gen Z Got Tricked Into Feeling Rich While Staying Broke (Bitcoin Fixes This)

"Luxury poverty” — a trap where people, especially Gen Z, spend heavily on status symbols, trends, and experiences while owning almost no real assets. Advertisers have stopped selling us a better future and instead sell identity. Through massive networks of micro-influencers and hyper-targeted social media marketing, brands tap into our psychological need for ownership, meaning, and belonging.

The video explains how modern consumer culture uses scarcity, gamification, and addiction loops — like blind boxes and high-volume, low-value products — to keep people spending. In the end, many of us become unpaid marketers, too busy performing wealth online to actually build it.

The video closes with a challenge: break out of this cycle. Question the system, understand the economic forces at play, and consider how Bitcoin may offer an escape from this rising sense of financial nihilism.

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